Picture this. You’re Taylor Swift, arguably one of the most successful artists ever. You’ve touched almost every aspect of society, you’re even becoming a massive economic force. You’ve just released your 10th studio album, Midnights. You haven’t toured since 2018’s Reputation World Tour, as 2020’s Lover Fest was canceled due to COVID-19. Why not capitalize by going on a massive tour spanning over 146 concerts in five continents performing songs from throughout 17 years in the music industry?
After the Eras tour was announced on Nov. 11, there was plenty of hype for the show from her fans, dubbed “swifties.” The concert’s hype seemed to be increasing, as it broke many records including most tickets sold, selling 2.4 million tickets just in the first leg of the U.S. tour.
Of course, many people wanted tickets, so the process of getting them varied for different people. According to stats pulled from Ticketmaster for the second leg of the US tour, roughly 14 million people were vying for about 625,000 tickets, leaving you with a less than 4% chance to get tickets. A small number of people got presale codes for the Cincinnati nights, which left people eager to see if they were lucky enough to grab some.
“I remember during school texting my aunt like ‘Did you get it? Did you get it? Did you get it?’” Meagan Mcgovern, ‘27, who got Eras Tour tickets, said.
During the two shows in Cincinnati, she performed 5 “surprise songs,” songs that aren’t on the set list. She normally plays two of them in one night. Night one in Cincinnati received “Evermore” and “I’m Only Me When I’m With You” from albums Evermore and Taylor Swift, respectively.
Every night she plays through all 10 of her albums, including a handful of songs from each. Some people have complained online about how crazy and loud the fans were, who in videos can be heard screaming lyrics and dancing about. In Seattle, the fans were so loud and rowdy that it created forces almost equal to a 2.3 magnitude earthquake.
The tour has spawned many successful products and two albums were released. Speak Now (Taylor’s Version) was released on July 7 and 1989 (Taylor’s Version) is expected to be released Oct. 27. A movie is coming out Oct. 13 called “Taylor Swift: The Eras Tour” which is expected to bring in $100 million in opening week profits. Just in Cincinnati itself, the tour generated $48 million for the city. A second leg to the U.S. tour was announced Aug. 1, with stops in Indianapolis, New Orleans and Miami.
The whole tour was one of the biggest talking points over the summer, and it’s profits and products are projected to grow as the tour comes to a close.